Restoring control in an AI-dominated world
Upp.ai redefines how retailers navigate the complexities of an automated media landscape. We provide the independent technology and operational framework to turn media capital into a precise financial asset.
The new operating model
The shift toward probabilistic ad platforms requires a fundamental change in how businesses operate. The traditional management model is no longer fast enough to capture live demand signals or react to product-level inventory shifts. Upp.ai enables businesses to deploy capital with precision, measure with clarity, and plan with confidence.
Our story
Upp.ai is built for retailers with complex catalogues and significant media investment. We have been recognised by the industry for our work, winning the UK eCommerce Award for Best Use of AI for eCommerce and the Performance Marketing World AI Innovation Award.
Careers: Building the future of retail
We are building the new operating model for retail. We value individuals who can bridge the gap between technical engineering and strategic business logic. If you are passionate about pioneering independent AI solutions that empower humans rather than replace them, we want to hear from you.