Resource Centre

The Outlet Group

Why The Outlet Group chose Upp.ai for Google Shopping

The Outlet Group has big ambitions and is working hard to ensure their sewing and crafting brands continue to grow, through offering true value to their UK consumers via specialist online outlets.

Andertons Music

Turning up the volume for Andertons

Andertons Music is one of the UK’s leading musical instrument retailers. Before partnering with Upp.ai, Andertons relied on rudimentary, manual optimisation of their Performance Max campaigns. Within a month of going live with Upp.ai, every paid media campaign was running through the platform — unlocking team efficiency, deeper product insight, and a 10% profit lift on the same media spend.

Secret Sales

Harnessing AI to accelerate growth at Secret Sales

Secret Sales, part of LRG Online, is the UK’s largest off-price marketplace. As Secret Sales expanded into new European markets and integrated newly acquired businesses, it needed a smarter, scalable way to plug into new markets and sustain growth efficiently — letting AI manage AI inside its Performance Max strategy.

Maximising PMax performance with B&Q

B&Q, the UK’s leading home improvement and garden living retailer, with over 300 stores and a robust digital presence. This case study explores how B&Q migrated 100% of its shopping spend to Performance Max with Upp.ai’s AI platform underneath, driving better visibility, profitability and team efficiency across a million-SKU catalogue.

From zero to hero

From zero to hero – how a major online retailer turned around their least profitable marketing channel with Upp.ai

Our online marketplace customer was looking to scale as quickly as possible, with a spend versus revenue of zero. However, they didn’t have the insight into their performance marketing that they needed to make changes to reach this goal - even after they had done everything they could to optimise their Google Shopping.

Nordgreen

Scaling advertising across regions to sustainably support Nordgreen’s growth.

Nordgreen is a Danish watch brand that strives to create more than a timepiece. Each model has a unique story, inspired by local design thought and sustainability, and blends Scandinavian minimalism with fine craftsmanship.

Safety Supplies – performance marketing as reliable as their products

The Safety Supply Company are safety specialists, with in-depth experience of delivering safety equipment spanning two decades. With a reputation for reliability, flexibility and innovative solutions, they remain focussed on wholesale supply of PPE and Workwear to customers across Europe.

Roman’s road to improved Google Shopping

Roman are renowned as a forward thinking, design led fashion retailer, whose success is rooted in their core principles: affordable, timeless clothing and impeccable customer service.

Maximising PMax performance with Charles Tyrwhitt

For nearly 40 years, Charles Tyrwhitt has been synonymous with timeless menswear, combining quality craftsmanship with excellent service. This case study explores how the heritage brand leveraged AI technology to evolve into a digital-first, internationally renowned fashion retailer, maintaining its competitive edge in a rapidly shifting market.

Upp.ai wins Performance Marketing World’s AI Innovation Award with B&Q

Upp.ai wins Performance Marketing World AI Innovation Award with B&Q for transforming paid media strategy and enhancing digital advertising through adaptive AI technology.

If the plan doesn’t work, why does measurement keep pretending it does?

Discover how retail measurement can evolve from merely explaining performance to guiding actionable decisions, enhancing confidence and adaptability in a changing market.

The real work of in-housing

Discover how AI is transforming paid media strategies, shifting focus from execution to decision-making in retail, and redefining in-house capabilities.

Why teams can’t agree on what “good” looks like in digital media

Achieve alignment and clarity in digital media performance by bridging knowledge gaps and defining success metrics for better decision-making across teams.

2026: Why in-housing is finally happening

Explore how advancements in AI and automation are transforming digital media in-housing, shifting control and decision-making closer to retailers for greater value extraction.

November the 44th

Learn how extending the focus and momentum of November into December can boost retail performance by adhering to a demand-led strategy.

The Black Friday nobody wrote about

Discover the untold story of Black Friday: how detailed SKU analysis and consistent AI-led strategies outperformed traditional optimisation methods for online retailers.

Finance at the helm of Demand-Led Growth

Discover how AI-led campaigns like Google’s Performance Max are transforming retail growth by aligning marketing and finance through shared metrics and dynamic budget allocation.

Your questions answered - Drapers Inner Circle Summit

Last week our SVP of Client Engagement, Steve Warrington, and Co-Founder & CPO, Drew Smith, discussed how retailers can move beyond campaign management and focus on the results that really drive growth, with fresh insights from our latest report with WBR Insights UK. Here's what

Preparing for Peak: Why peak is now a quarter of your retail year

Discover how to navigate the extended retail Peak season with strategic planning, agile budgeting, and optimal use of AI tools like Google’s PMax for sustained success.

How to get your Finance team on board with uncapped budgets

Learn how Marketing and Finance can collaborate on flexible budgets to drive demand-led growth, protect margins, and improve cash flow.

Performance Measurement Framework for Demand-Led Growth

Learn how to create a robust measurement framework for demand-led growth, ensuring your campaigns remain responsive, profitable, and aligned with strategic business goals.

The Demand-Led Growth Playbook

Discover the 8-step framework for implementing demand-led growth in your paid media strategy to unlock scalable performance with Google’s PMax.

Demand-Led Growth and why fixed budgets are stifling your retail performance

Discover how demand-led growth can revolutionise your retail strategy by uncapping budgets and leveraging AI for real-time media investment based on consumer demand.

From clicks to contribution: measuring Demand-Led Growth the right way

Learn how Demand-Led Growth and the right measurement framework can boost AI-driven marketing performance by aligning media activity with commercial value and business needs.