New: PMW AI Innovation Award 2025 — recognized with B&QRead the story →

Meet your paid media partner. Rubin.

Engineered for every paid media task

Rubin · live now--:--:-- BST
Media under management
£398.0m
↑ £142k this hour
Campaigns live
2,418
Calibrations running
214
14 finishing · p < 0.05
Decisions today
18,402
↑ 12% vs yesterday

Built around your business.

One partner for every paid media decision, every day, across every platform.

Capture real-time retail demand.

Rubin captures market demand and uses your data to keep every media activity calibrated to the opportunity in front of you.

Prove what your media actually did.

Rubin separates what your campaigns caused from what would have happened anyway. Calibrated, continuously, in plain view.

Plan for the demand that’s coming.

Like a media expert in your pocket. Collaborating with Rubin expands what you and your team can take on.

RubinDeployMeasurePlanForecastCatalogue feedsBid guardrailsAdvantage+Budget pacingPMaxPlatform attributionGeo-holdoutsIncrementalityMMM calibrationDaily decisionstROAS targetsScenario modellingBudget allocationDaily refreshForward demandDemand forecastingConfidence intervals

How you can use Rubin

Live worked examples. Tap a tab, then try a prompt.

Deploy

Direct PMax, Advantage+ and Bing with live commercial data.

Rubin reads your margin, stock and demand signals every minute, then directs the ad platforms accordingly. PMax, Advantage+ and Bing still run the auctions. Rubin keeps their inputs honest.

Budget pacingBid guardrailsCatalogue feeds
Try a prompt
PromptYou
Garden & outdoor demand is climbing. Tighten pacing on clearance, push budget to outdoor living. Keep ROAS within 3.2 floor and respect the margin guardrails I set last Friday.
Rubin · live campaigns
PMax
Garden & outdoor — Q2 push
Priority raised · demand signal +28% · budget moved from clearance
Adv+
Outdoor living catalogue
Bid ceiling lifted · margin guardrail respected · pacing on target
Bing
Search, outdoor terms
Match types expanded · CPA cap held at £6.40
Done
£14,200 moved across three platforms
All within guardrails. No manual overrides required.

Rubin gave us a measurement system we could put in front of the board.

Rachel MendozaGroup Marketing DirectorTop-5 UK home retailer

Keep measuring with Rubin.

There has never been a worse time to guess what your media is worth, or a better time to know.