The new operating model for paid media
Delegate the work. Own the growth.
Set the targets, set the guardrails, set the strategy. Rubin-Deployment handles the rest across Google, Meta and Microsoft, so your team can focus on what only your team can do.
Steer Your AI Paid Media Transition With Confidence
Attribution, incrementality and media-mix modelling in one workspace, with Rubin Measure turning your media data and market signal into clear ROI
Plan to perfection.
See live demand. Adjust strategy as the market moves. Invest in media when it matters, not when the calendar says.
One platform. Six capabilities that compound.
Realtime Demand
Live signals from ad platforms, eCommerce, and the wider market feed a unified intelligence layer. Every automated decision reflects commercial reality.
Always on Campaign management
Define ROAS floors, CPA caps, stock thresholds, and margin floors. Your rules are applied to every automated decision across every channel.
Aggregate & Calibrate
Attribution, media mix modelling, and incrementality experiments unified. Calibrated metrics that reflect the true commercial impact of your media capital.
Live Testing
Any stakeholder queries the system in plain language. Practitioners get execution detail. Finance gets board-ready incrementality. One system, every audience.
Dynamic Demand Forecasting
Model growth scenarios and rephase media capital based on live market signals. Capture opportunities your competitors are still planning for next quarter.
Budget & Target scenario planning
Pivot strategy across all platforms without forcing algorithms into a costly learning reset. Continuous compounding, not a restart.
See what it does to your commercial picture.
Book a tailored walkthrough. See your numbers, live, the way Upp.ai sees them.