Deploy
Delegate the work. Own the growth.
Avg. 35% improvement on ROI
See DeployYour paid media team's unfair advantage
Build AI-powered Ad campaigns that leverage real-time demand data to deliver exceptional returns from spend in Google, Meta and Microsoft advertising
Powering paid media for leading retailers
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The Platform
Deploy. Measure. Plan.
One platform between your business and every ad platform you run.
Measure
Steer Your AI Paid Media Transition With Confidence
14x ROI. Charles Tyrwhitt
See MeasurePlan
Plan to perfection.
30% revenue growth. B&Q
See PlanThree core capabilities. One platform.
Explore the platformProven at scale
Paid media teams in leading brands & retailers have activated over £333M+ in paid media with Rubin.
From planning to measurement — every task, continuously optimised.
Doing tasks such asCampaign creation & structure
DeploymentAsset group structure
DeploymentListing group optimisation
DeploymentDaily campaign optimisation
DeploymentAsset rotation management
DeploymentCreative pairing logic
DeploymentAsset personalisation settings
DeploymentCreative refresh recommendations
DeploymentAudience management
DeploymentAudience signal direction
DeploymentLookalike expansion management
DeploymentAudience strategy shifts
DeploymentBudget pacing management
DeploymentTarget ROAS setting
DeploymentBudget reallocation decisions
DeploymentCross-channel budget rebalancing
DeploymentDaily budget setting
DeploymentNegative keyword management
DeploymentTerm exclusion management
DeploymentBrand inclusions / exclusions
DeploymentQuery routing management
DeploymentSearch term analysis
DeploymentAI Max configuration
DeploymentFinal URL expansion
DeploymentTargeting & delivery
DeploymentFeed monitoring & alerting
DeploymentLearning phase management
DeploymentCut wasted spend
DeploymentCapture emerging demand
DeploymentFind hidden profit
DeploymentDaily performance optimisation
DeploymentIncrementality testing
MeasurementGeo experiments
MeasurementAttribution
MeasurementMarketing mix modelling
MeasurementMulti-touch attribution
MeasurementConversion lift studies
MeasurementBrand lift measurement
MeasurementHoldout & control testing
MeasurementIncremental ROAS measurement
MeasurementChannel contribution analysis
MeasurementSpend efficiency analysis
MeasurementPrivacy-safe measurement
MeasurementMedia measurement
MeasurementDemand forecasting
PlanningBudget allocation
PlanningMedia mix modelling
PlanningChannel mix planning
PlanningSeasonality & trend planning
PlanningAudience planning
PlanningGoal & target setting
PlanningScenario & what-if planning
PlanningBudget forecasting
PlanningReach & frequency planning
PlanningMarket opportunity sizing
PlanningCompetitive benchmarking
PlanningCampaign creation & structure
DeploymentAsset group structure
DeploymentListing group optimisation
DeploymentDaily campaign optimisation
DeploymentAsset rotation management
DeploymentCreative pairing logic
DeploymentAsset personalisation settings
DeploymentCreative refresh recommendations
DeploymentAudience management
DeploymentAudience signal direction
DeploymentLookalike expansion management
DeploymentAudience strategy shifts
DeploymentBudget pacing management
DeploymentTarget ROAS setting
DeploymentBudget reallocation decisions
DeploymentCross-channel budget rebalancing
DeploymentDaily budget setting
DeploymentNegative keyword management
DeploymentTerm exclusion management
DeploymentBrand inclusions / exclusions
DeploymentQuery routing management
DeploymentSearch term analysis
DeploymentAI Max configuration
DeploymentFinal URL expansion
DeploymentTargeting & delivery
DeploymentFeed monitoring & alerting
DeploymentLearning phase management
DeploymentCut wasted spend
DeploymentCapture emerging demand
DeploymentFind hidden profit
DeploymentDaily performance optimisation
DeploymentIncrementality testing
MeasurementGeo experiments
MeasurementAttribution
MeasurementMarketing mix modelling
MeasurementMulti-touch attribution
MeasurementConversion lift studies
MeasurementBrand lift measurement
MeasurementHoldout & control testing
MeasurementIncremental ROAS measurement
MeasurementChannel contribution analysis
MeasurementSpend efficiency analysis
MeasurementPrivacy-safe measurement
MeasurementMedia measurement
MeasurementDemand forecasting
PlanningBudget allocation
PlanningMedia mix modelling
PlanningChannel mix planning
PlanningSeasonality & trend planning
PlanningAudience planning
PlanningGoal & target setting
PlanningScenario & what-if planning
PlanningBudget forecasting
PlanningReach & frequency planning
PlanningMarket opportunity sizing
PlanningCompetitive benchmarking
PlanningCampaign creation & structure
DeploymentAsset group structure
DeploymentListing group optimisation
DeploymentDaily campaign optimisation
DeploymentAsset rotation management
DeploymentCreative pairing logic
DeploymentAsset personalisation settings
DeploymentCreative refresh recommendations
DeploymentAudience management
DeploymentAudience signal direction
DeploymentLookalike expansion management
DeploymentAudience strategy shifts
DeploymentBudget pacing management
DeploymentTarget ROAS setting
DeploymentBudget reallocation decisions
DeploymentCross-channel budget rebalancing
DeploymentDaily budget setting
DeploymentNegative keyword management
DeploymentTerm exclusion management
DeploymentBrand inclusions / exclusions
DeploymentQuery routing management
DeploymentSearch term analysis
DeploymentAI Max configuration
DeploymentFinal URL expansion
DeploymentTargeting & delivery
DeploymentFeed monitoring & alerting
DeploymentLearning phase management
DeploymentCut wasted spend
DeploymentCapture emerging demand
DeploymentFind hidden profit
DeploymentDaily performance optimisation
DeploymentIncrementality testing
MeasurementGeo experiments
MeasurementAttribution
MeasurementMarketing mix modelling
MeasurementMulti-touch attribution
MeasurementConversion lift studies
MeasurementBrand lift measurement
MeasurementHoldout & control testing
MeasurementIncremental ROAS measurement
MeasurementChannel contribution analysis
MeasurementSpend efficiency analysis
MeasurementPrivacy-safe measurement
MeasurementMedia measurement
MeasurementDemand forecasting
PlanningBudget allocation
PlanningMedia mix modelling
PlanningChannel mix planning
PlanningSeasonality & trend planning
PlanningAudience planning
PlanningGoal & target setting
PlanningScenario & what-if planning
PlanningBudget forecasting
PlanningReach & frequency planning
PlanningMarket opportunity sizing
PlanningCompetitive benchmarking
Planning£0M+
Media deployed
£0bn+
Conversion value
0%
Avg. ROAS uplift
0×
Daily calibrations
Built for your role
Everyone wins.
Select your role to see how Upp.ai transforms your day-to-day.
From execution to media impact at scale.
Upp.ai elevates your role from manual campaign building to strategy implementation. The platform handles high-velocity, full-funnel deployment so you can focus on driving measurable media impact and scaling growth across channels.
Speak to an expertWhat changes for you
- Shift from practitioner to strategist
- Drive media impact across channels at scale
- Glass-box visibility into every decision
See how leading retailers are using Upp.ai
Real results from real paid media teams. Hear directly from the practitioners using the platform every day.
Elevate your team from execution to strategic control
The new operating model for paid media. See measurable results within 30 days.