From zero to hero – how a major online retailer turned around their least profitable marketing channel with Upp.ai
Our online marketplace customer was looking to scale as quickly as possible, with a spend versus revenue of zero. However, they didn’t have the insight into their performance marketing that they needed to make changes to reach this goal - even after they had done everything they could to optimise their Google Shopping.

£130k
monthly profit with google shopping
30%
improvement in ROAS
1200%
increase in product testing
The Customer
Major multi-category online marketplace.
Customer challenge
Our online marketplace customer was looking to scale as quickly as possible, with a spend versus revenue of zero. However, they didn’t have the insight into their performance marketing that they needed to make changes to reach this goal - even after they had done everything they could to optimise their Google Shopping.