Scaling advertising across regions to sustainably support Nordgreen’s growth.
Nordgreen is a Danish watch brand that strives to create more than a timepiece. Each model has a unique story, inspired by local design thought and sustainability, and blends Scandinavian minimalism with fine craftsmanship.
1.6k%
MRR increased entering new market
11
regions
225%
increased advertising profitability
The customer
Nordgreen is a Danish watch brand that strives to create more than a timepiece. Each model has a unique story, inspired by local design thought and sustainability, and blends Scandinavian minimalism with fine craftsmanship. Nordgreen is primarily an e-commerce venture, targeting the global market through fully localised websites. A novel cross-border e-commerce strategy, coupled with an intelligent approach to global online marketing has helped take Nordgreen from a start-up venture to the fastest growing consumer case in recent Danish history.
Customer challenge:
Nordgreens success put pressure on their ability to manage their performance marketing on Google Shopping in 11 global markets. With 1,752 SKU’s, delivering on targets (achieving ROAS, increasing conversion rates and maximizing ad spend) was becoming more difficult and they felt it was taking a lot of effort for very small gains. In particular too much time was taken focussing on customer acquisition, and they didn’t have enough data to make informed decisions. Nordgreen realised that automating their performance marketing was key and approached AI and Google Shopping automation solution providers to: • Intelligently automate and optimise their Google Shopping inventory • Find opportunities to improve their Google Shopping performance • Provide clarity on performance marketing across all regions