Why The Outlet Group chose Upp.ai for Google Shopping
The Outlet Group has big ambitions and is working hard to ensure their sewing and crafting brands continue to grow, through offering true value to their UK consumers via specialist online outlets.
The Outlet Group
The Outlet Group has big ambitions and is working hard to ensure their sewing and crafting brands continue to grow, through offering true value to their UK consumers via specialist online outlets. They are shaping the future of e-commerce by offering a one-to-one online shopping experience for high-quality branded products sent from stock held in the UK. They are fast-moving and tech-savvy and are keen to expand their current portfolio which includes the Singer Outlet Store, the Sewing Outlet Store and the Crafting Outlet Store. Initially looking for a new digital marketing agency, The Outlet Group found Upp.ai and we recently asked them for their initial impressions...
What made you search for an alternative solution to managing your Google channel?
“We were looking for a new agency, not a new solution as we were having trouble getting things done quickly and feeling as though we were unable to control our performance. We didn’t know this sort of solution existed, but with a tech background, once we found your solution we knew using AI and automation to improve performance made sense. Like many retailers, we are moving from focusing on growth to a focus on net profit and this was impossible with our previous solution.”