Resources
ROAS vs PROAS
The difference between the ROAS formula and PROAS formula in retail advertising and why neither of them work for retailers - yet.
Upp.ai team
11 Dec 20245 min read
Resources · Blog
Resources articles
How-to guides, deep dives, and explainers. Imported from blog.upp.ai/resources — re-categorise in Studio as needed.
Resources
Upp Talks Discounting In The Telegraph
Our CEO Drew Smith spoke to The Telegraph recently to discuss the complex relationship retailers have with discounting.
Upp.ai team
11 Dec 20249 min read
Resources
Unlocking the advantages of Google GA4
In this blog, we explore how GA4 can improve conversion tracking for retailers, providing you with new insights and opportunities to optimise your PPC campaigns.
Upp.ai team
11 Dec 20249 min read
Resources
Business Age: Drew Smith and his Google Shopping engine | Upp.
Upp.'s co-founder Drew Smith tells Business Age the story of Upp. and what drove him to build the AI to solve retail's biggest headaches...
Upp.ai team
11 Dec 20241 min read
Resources
Upp. vs Bidnamic
Ever wondered how Upp.’s technology and retail decision intelligence for Google Shopping differs from Bidnamic?
Upp.ai team
11 Dec 20244 min read
Resources
What is a good ROAS, and why does iROAS™ matter more? | Upp.
What is a good ROAS for Google Shopping? Why is ROAS not enough anymore, and why is iROAS™ the formula every retailer should be using...
Upp.ai team
11 Dec 20246 min read
Resources
Black Friday Secrets Revealed
We’re gearing up for the Golden Quarter with a four-part series covering everything retailers need to know during this peak period.
Upp.ai team
4 Dec 20244 min read
Resources
Increase Google Shopping Returns with Upp.ai's Adaptive AI
Unlock the full potential of Adaptive AI by leveraging data with tools like Google Ads’ Performance Max and Upp.ai’s inventory intelligence.
Upp.ai team
29 Nov 20241 min read
Resources
Beyond ROAS: Elevating Your Digital Marketing Strategy
The AI revolution isn’t as new to eCommerce as it may seem, and unlike many of its other potential applications, there is no speculation over its effectiveness. Google itself is an AI engine, and many eCommerce brands are built on Google’s success.
Upp.ai team
29 Nov 20244 min read