Steer Your AI Paid Media Transition With Confidence
Attribution, geo experiments and media-mix modelling in one workspace, with Rubin, your measurement agent, turning the signal into ROI
ATTRIBUTION
Incremental credit by channel
Search78%
Social62%
Video51%
Display29%
Affiliate21%
IncrementalLast-click
GEO EXPERIMENT
Holdout: test vs control
+18% lift
treatment
TestControl
INCREMENTAL ROAS
Blended · 30 days
6.2×▲ 12%
1.0× breakeven
wk 1wk 6wk 12
Rubin Measure gives media strategists the data, tools, and context to stay informed and in control
Measure
Prove what’s really driving results
Get clear ,honest answers on ROI, incrementality, and your media mix. By using the best in class measurement tools in the media ecosystem
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MMM · Media Mix Model+18%incremental lift
Search 38%Social 27%Video 21%
Measure
Extract key Growth insights at scale
Measure what actually matters: true incremental ROI, verified independently, across every channel you use.
Paid Media Measurement
calibratesvalidatesreconciles
Rubin
Calibrating
IncrementalitySource of truth
MMMStrategic budget mix
AttributionTactical & granular
Measure
Know exactly where to invest and how much
Combine real world tests, platform data, and business goals to model what's working and predict what's next. Put budget where it counts, with always on models that stay aligned to your goals and improve over time.
Paid Media MixAuto-optimizing
24%Top of funnel
34%Mid funnel
42%Bottom funnel
Tuned to your goals$1.2M/ mo