Resources · Blog
Editorial pieces and points of view. Imported from blog.upp.ai — re-categorise in Studio as needed.
Discover how retail measurement can evolve from merely explaining performance to guiding actionable decisions, enhancing confidence and adaptability in a changing market.
Upp.ai team
Discover how AI is transforming paid media strategies, shifting focus from execution to decision-making in retail, and redefining in-house capabilities.
Upp.ai team
Achieve alignment and clarity in digital media performance by bridging knowledge gaps and defining success metrics for better decision-making across teams.
Upp.ai team
Explore how advancements in AI and automation are transforming digital media in-housing, shifting control and decision-making closer to retailers for greater value extraction.
Upp.ai team
Learn how extending the focus and momentum of November into December can boost retail performance by adhering to a demand-led strategy.
Upp.ai team
Discover the untold story of Black Friday: how detailed SKU analysis and consistent AI-led strategies outperformed traditional optimisation methods for online retailers.
Upp.ai team
Discover how AI-led campaigns like Google’s Performance Max are transforming retail growth by aligning marketing and finance through shared metrics and dynamic budget allocation.
Upp.ai team
Last week our SVP of Client Engagement, Steve Warrington, and Co-Founder & CPO, Drew Smith, discussed how retailers can move beyond campaign management and focus on the results that really drive growth, with fresh insights from our latest report with WBR Insights UK. Here's what
Upp.ai team
Discover how to navigate the extended retail Peak season with strategic planning, agile budgeting, and optimal use of AI tools like Google’s PMax for sustained success.
Upp.ai team
We use cookies to measure how this site is used and to improve your experience. Cookie policy.